Senayan City (also often known as Sen C) is a mixed-use development located in Senayan area, Central Jakarta, Indonesia. The complex comprises a seven-floor high end shopping mall, an office tower (mainly occupied by SCTV), an apartment tower, and a five-star hotel operated by Sofitel. Senayan City is built on a land area of 48,000 m² owned by the Bung Karno Stadium Authority. It is built and managed by Manggala Gelora Perkasa, a subsidiary of Agung Podomoro Group, under the BOT contract for 50 years which starts in 2005[1]. DP Architects Pte. Ltd (Singapore) and P.T. Airmas Asri designed the sprawling shopping complex.
The shopping mall, opened in 23 June 2006, is anchored by Debenhams department store and Best Denki electronic store, the largest outlet outside Japan [2]. The hotel will begin its operation in 2007[3]. Private television station SCTV, will occupy most of the office space [4]. Senayan City also houses Indonesia's returning Burger King and the first GAP store and Southeast Asia's first Banana Republic store [5].